Businesses with strong positive reputations attract more audiences. Set a goal to have returning customers, who will likely refer your business to their colleagues, friends, and families. It’s the power of “word-of-mouth” that gets you free marketing and an indication of trustworthiness.

The first step is always the hardest and we learn from our mistakes.

Follow these recommendations to attract clients

Develop a website

The website is composed of pages of an individual, government, educational institution, and firm information. These pages are required and often called the pillar pages; home, services, about, and contact.

benefits of having a website

Benefits of having a website

  • 24/7 Online Presence
    • Benefits
      • Increase brand awareness
      • Reputation management
      • Increase leads
      • Easy for customers to find you
  • Increase Trust and Credibility
    • Create a proficient website design
    • Input all necessary details and place them in the proper sections or pages.
  • Easy access to information
    • Contact form
    • Contact details (phone, email, and address)
    • Social media account links
  • Economize
    • If you have a simple website with data entry-only tasks, you don’t need to hire someone for maintenance. Make sure to avail SSL and a yearly payment.
  • Market Growth and Advertising
    • Google Adwords
      • For first-time ad creators, Google gives promotional code. Learn more about Google Ad type.
    • Facebook
      • It offers various ad types. To increase leads, set up the Get Leads ad type, it is efficient and effective.
  • Customer Service Online

Website Platforms

You must know and be familiar with these platforms as you have to choose which to use based on the product or service you offer.

what cms should i choose

WordPress

This platform is open-source and widely used on simple, complex, and eCommerce websites. Download free WordPress themes in:

Benefits of using WordPress
  • Simple to use
    • When adding new pages, images, blog posts, and plugins are simple as ABC. Content formatting is easy as developers create an intuitive interface.
  • The theme is highly customizable
    • If happen there are sections you want to alter or add, you need to install one of these renowned WordPress page builders:
  • More control using Plugins
    • Need a slider? Install the smart slider3. Configure the slider with preferred images and text, copy the shortcode and paste it on your desired page, post, or onto sections to appear.
    • Contact form? Install the contact form 7, copy the shortcode and paste it on your desired page, post, or onto sections to appear.
  • Add multiple users and assign roles
    • Admin – create, update and delete content, manage plugins and themes, delete user accounts, and edit code.
  • Search engines prefer WordPress
    • It is easy for search engines to crawl and index a website’s contents. For better results in Google search, you need to optimize the website by optimizing keywords, meta descriptions, titles, promote inner pages by internal and external linking.

Shopify

This website platform allows users to set up an online store and sell multiple products. 

Benefits of using Shopify
  • Simple to use
    • When adding new pages, images, blog posts, and plugins are simple as ABC. Content formatting is easy as developers create an intuitive interface.
  • Add multiple users and assign roles
    • Admin – create, update and delete content, manage plugins and themes, delete user accounts, and edit code.
  • App integrations – add additional features through adding apps.
    • Need a LiveChat? Install the Facebook messenger app.
    • You can utilize the apps with amazing features for Free.
  • Security and Reliability – they secure the user’s personal and billing information.
  • Mobile responsiveness – the website is optimized and pleasing on all devices of different sizes.
  • Outstanding Customer Support – Shopify experts are available 24/7 through LiveChat, email, and phone to resolve Shopify store-related issues.
  • Easy Payment – Shopify supports various types of payment modes and you can even set up a custom payment method and display it on the checkout page.
  • SEO Friendly – SEO meta tags are also available at the bottom of the page, product, and blog to modify.

 

WordPress is very easy to use CMS (Content Management System) as it is endlessly customizable and the user interface is simple to understand. Best use for promoting services and a minimal number of products.

Shopify is very easy to use CMS (Content Management System), customization is limited unless you are proficient in HTML and CSS to do alternations. Best use for selling many products as the payment is secure.

Note: Assess your business and use the appropriate platform.

Signup to Social Media Platforms

social media platform

Using social media apps for your business is a great way to reach and engage with potential customers and increase brand awareness.

Here are the recommended social media apps for your business

Facebook – is hugely popular with 2.6 billion monthly active users and still growing. Every business must have a Facebook page with more details and photos for visitors to checkout.

Facebook also offers different ad types and even create recommendations based on your need. 

When you choose to Add to Your advertising Plan, you will configure the setting for Automated Ads.

facebook choose ad type

facebook automated ads

facebook automated ads rba

facebook automated ads rba

You can upload media files such as images and videos for ad versions.

facebook automated ads rba

When you choose to Create New Ad, you must select a goal.

facebook automated ad type rba

Create New Ad Goal Options

  • Get more website purchases – show your ad to people who are more likely to buy from you.
  • Get more bookings – connect with people more likely to schedule services with you.
  • Get more leads – use a form to collect contact information from potential customers.
  • Get more messages on WhatsApp – show your ad to people who are likely to send you messages on WhatsApp.
  • Get more messages on Messenger – show your ad to people who are likely to send you a message on Facebook.
  • Get more page likes – create a promotion to help more people find and like your page.
  • Promote your business locally – connect with people who are located near your business.
  • Get more website visitors – show your ad to people who are likely to click on a URL in it.

facebook automated ad type rba

Facebook ad is a friendly user and you need to worry about everything. You are required to add these important fields:

  • Headline – 60 characters only
  • Button label – choose the appropriate label you need.
  • Website URL – product link
  • Audience details

Set up your Audience details.

facebook automated ad type rba

  • Duration
  • Daily budget
  • Placements – you may check all of these, Facebook (default), Messenger, Instagram
  • Payment Method – they accept Debit or Credit Card, Paypal, and Ad Credit. Your primary payment method will be used to pay for all ads on your account.

After filling in all the necessary fields, click Promote Now button.

Suggestion:

Enable the Automatic Enhancement

Your ad creative can automatically adjust for each person viewing your ad. This may include adjusting image brightness and contrast, showing your original aspect ratio if we think it’s likely to perform better, and more. Not all adjustments are available to preview.

facebook automated ad type rba

Instagram – is as hugely popular as Facebook that has over 1 billion active users, and still growing. Keep in mind that this platform is entirely for mobile though you can access it on the desktop version, the features and functionalities such as media upload are fulfilled through smartphones.

Here’s the main reason why you need to use Instagram

Hashtags – reach your target audience worldwide.

 

Top 10 Photo Booth Hashtags

  • #photobooth – 51%
  • #wedding – 11%
  • #photography – 7%
  • #photoboothwedding – 6%
  • #photoboothmurah – 4%
  • #backdrop – 4%
  • #photo – 3%
  • #photoboothrental – 3%
  • #party – 3%
  • #photoshoot – 3%


Tagged photos – if the customer is happy with the delivered service or product, more likely they will create a post, add hashtags, and even tagged your business. Potential and target audiences will be able to see it in their feed as major social media platforms developed an algorithm to collect intentions, interest, and online activities and use it to feed on our news feeds.

rba photo booths instagram tagged photos

*Remember these image size requirements whenever you upload media files.

  • Instagram Post – 1080 x 1080 (1:1 ratio)
  • Instagram Profile Photo – 360 x 360
  • Instagram Portrait – 1080 x 1350 (4:5 ratio)
  • Instagram Landscape Photo – 1080 X 608 (1.91:1 ratio)
  • Instagram Story – 1080 x 1920 (9:16 ratio)
  • IGTV Cover Photo – 420 x 654 (1:1.55 ratio)

YouTube – is a famous video-sharing service under Google where users can watch, like, comment, share, subscribe, and upload their videos. It covers various topics and businesses are suggested to create a YouTube channel, upload training videos, vlogs, and reviews to promote the product and services offered. Seize the opportunity as YouTube has a growing number of active users of 2.3 billion.

Email Marketing

A method of sending out commercial messages to a company or a group of people. Its sole purpose is to send proposals, business requests, donations, company and promo updates.

Effective Types of Email Marketing

Email Newsletters – a type of email marketing that informs your target audience of the company’s latest updates, and promotions.

Review or Testimonial Request Emails – in the decision-making process, a “net citizen” more likely to read the reviews or testimonials. With positive feedbacks on Google Reviews and the website review section, build credibility, trust and help your business to boost search engine results.

Depending on the number of collected emails or leads, you can do a manual and automate approach.

Manual email marketing – you can use such as Gmail for doing so

Automated email marketing – applies to bulk emails, scheduling, and checks for analytics such as:

  • Mailchimp
  • Sendinblue
  • Infusionsoft

*Remember: You need to collect emails to reach more people and raise brand awareness. 

  • You may hire someone to accumulate emails.
  • Run Google or Facebook ads, select an ad type to get leads.

Digital Marketing

Refers to advertising through digital channels on websites, search engines, social media, and mobile apps. This method is efficient to increase website traffic, brand awareness, reach and potential customers.

Types of Digital Marketing

  • Pay-per-click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Search Engine Optimization
  • Influencer Marketing

Deliver Excellent Custome Service

It is important to show the customers that they are important through:

  • Listen attentively
  • Positive attitude
  • Clever at solving the problem
  • Respond quickly to all types of queries.

There are various types of communication apps available, it is necessary to diversify, add these tools, or create to cater to all customer’s queries.

  • Contact page
  • Facebook messenger live chat
  • Skype ID link
  • Telegram

The key to success is to know your product and target audience. Learn the product details, features, and why people should consider your product. Explore all kinds of possibilities to attract and increase brand awareness.

You can hire an individual that is proficient in web development and managing social media accounts to help you with your growth and development.

When you know your product and know what to do, you will obtain more customers.